You should not underestimate the difficulty of producing a logo but what I find interesting is the process. In an age of internet democracy and mass participation a short list could have been voted on. Monopoly in Australia and New Zealand recently selected the properties on their updated local versions on a public vote. If you want to see some of the alternatives that were rejected the video below has a few.
Not much point in a campaign to change a logo. Well known global phenomena that sports administrators are totally disinterested in what the public think about anything. Interesting to see how the Olympic logos have changed from city to city through history. At best I think you have to say it is patchy! Which one do you like the best? And how many of them are worse than the London one for 2012? Still it might grow on you!
You may notice the quality of the logos diminshes as we go back into the inter war years. Back then logos were less of a deal but the people they had working on the official posters produced some stunners. These three posters moving from 1924, the real birth of the modern olympics in a meaningful sense, post Great War optimism beginning to take shape, through to the gathering clouds and start of politics in sport at Berlin heralding the end of the modern age of innocence, these three posters capture the spirit of the age. These three posters could be a PhD thesis for someone. " Art, sport, culture and the inter war Zeitgeist"
